T. Rowe Price teams up with Panacea as provider partner

John Yule T RoweT. Rowe Price has joined Panacea Adviser as a provider partner as the asset manager continues its push into the UK adviser space.

T. Rowe Price is the latest firm to join the ranks of Panacea’s provider partners. The $948bn global asset manager will provide investment videos, thought-leadership articles and research insights.

In 2016 T. Rowe Price launched an Oeic in 2016 as part of its drive to increase its footprint in the UK advisory market.

Derek Bradley, CEO of Panacea Adviser, says: “We’ve seen a growing number of partners from within the asset management space wanting to become part of our unique community this year. This is an important trend to build on in order to ensure we provide our adviser base (who influence some 60 per cent of the UK market) access to as wide a range of digital resource support, materials and content as possible, to support their businesses and ensure better consumer outcomes.

“Partnering with an asset manager new to the UK market, like T. Rowe Price, that has such an established global reputation and depth of investment expertise and insight, is an excellent development for Panacea and we know our users will gain valuable knowledge from this new community partner.”

John Yule, head of UK and Ireland, T. Rowe Price, adds: “We have a long-term commitment to the UK advisory space and plan to continue broadening our reach and increasing awareness of our renowned research-based capabilities. Through our engagement with Panacea, we believe we can help improve outcomes for advisers and their clients.”