Standard Chartered is looking to more than double the minimum wealth needed to become a private banking client at the firm.
In a pitch to ultra-high-net-worths, the London-based bank is planning to hike its investable asset minimum from $2m (£1.6m) to $5m (£4m), while focusing its attention on clients above the $30m (£24m) mark, according to the Financial Times.
The Financial Times says the move is likely to lead to redundancies among those advising the bank’s less wealthy clients, drawing parallels with moves JPMorgan Chase made in 2016 when it let go 30 relationship managers across Asia as it reduced its client pool to higher end clients.
Standard Chartered is eyeing a new $250m digital platform investment, and is understood to be planning new senior appointments, but confirmed earlier this week that 11 more junior bankers had left its Hong Kong office the week before.
Other banks are aiming to target more mass market clients. Santander, for example, launched a direct to consumer platform last year.
HSBC said it wanted to offer advice via video last year, as it said it was planning to launch an investment advice arm that would cater for individuals with less than £50,000 to invest, which could eventually serve customers with just £15,000.