Fund research and ratings group RSMR has today launched a platform for advisers, which can host its own risk-aligned portfolios as well as external products.
Software and technology provider Hubwise will deliver RSMR’s proposition, which will host its seven Rfolios as well as having the capability to incorporate other asset managers’ products. The platform will be white labelled for advisers to brand as their own.
Geoff Mills, director at RSMR, tells Fund Strategy the platform will be one of the most competitively priced on the market, with a combined fee for the researched portfolio and platform of 0.25 per cent.
Other firms’ model and bespoke portfolios will be able to be set up via the admin permissions, Mills says.
“We’d like to feel confident that we might be able to persuade them that the RSMR solution is one they might like to consider alongside or to replace what they’re already doing. This initiative allows us to take our model portfolio service to a much wider adviser audience,” he says.
“We can now expand our range of services helping advisers in the delivery of consistent quality advice to their clients and ensuring improved client outcomes.”
Mills says Hubwise was chosen due to its “comprehensive functionality, guided architecture for ease of use and an exclusive KYC and risk profiling tool”.
Hubwise chairman Jeff Plowman says: “The adviser will benefit from client sovereignty whilst building allegiance to their brand and administrative efficiencies.”
The platform will have an email functionality to “facilitate communication and client acceptance of recommended changes to the model portfolios”, Plowman says.
“It doesn’t matter which IFA has introduced them we will send it out to their client with their branded livery,” he adds.
“We’re allowing the IFA to retain hold of that client rather than sharing it with a discretionary fund manager,” Plowman adds. “We’re a bit different from some of the other platforms in that we don’t have a relationship with the end client, our relationship is with the adviser, who is appointing us as an agent for the end client.”