Liontrust hires F&C’s Beddall for European sales push

Liontrust has appointed F&C Investments’ James Beddall as its Luxembourg-based co-head of international sales.

Beddall shares responsibility for Liontrust Asset Management’s Dublin-domiciled fund institutional sales on the continent with Jonathan Hughes-Morgan.

The firm is setting up its Luxembourg office, which still requires sign off from the regulator.

Beddall’s focus will be on global and private banks, multi-managers and other institutions in France, Germany, Italy, Spain, Switzerland, the Benelux and Nordic area.

Liontrust chief executive John Ions says Beddall’s recruitment makes the European sales team formidable.

“Expanding our sales effort in continental Europe is the logical next step after the very strong growth in AUM we have generated in the UK over the past four years,” he adds.

Beddall says Liontrust has strong funds and managers, and he sees particular demand for the global credit and Asia income strategies.

“I was keen to join an asset management business with the desire and potential to grow significantly its international business,” he says.

Beddall has worked in the industry for 17 years, most recently he was head of international wholesale sales at F&C.

He came to F&C by way of the 2010 Thames River Capital acquisition.

From 2000 to 2007 he worked for Credit Suisse Asset Management, helping improve the firm’s fund sales and distribution in Europe.