I am not sure what goes on when some fund management groups select their sales reps and perhaps it is best that I don’t, as at times it must be a fairly dubious process. However, it strikes me that for some, the selection process is far from ideal.
What certain investment groups appear to forget is that the person who is out visiting IFAs and communicating their message may be the only representative of a company that the person sees and therefore will directly contribute to the appreciation of the fund group and the overall impression gained.
Call me an old fuddy duddy, but I really don’t appreciate unprofessional people who swear, make personal and highly offensive comments and don’t have a clue what they are talking about. Surely all our time is precious and the last thing we want to do, certainly I don’t want to do, is to end up in a confined space with an investment version of Rab C. Nesbitt.
If you are a fund management group and you think that these days it is still all about filling the diary with appointments to see IFAs and haring round the country accumulating more empty cups of take away coffee than anyone else, you are sadly mistaken. Those days have changed. (Gee blog continues below)
So when you are recruiting someone to represent you, how about choosing a person who is professional, knowledgeable and capable of reinforcing the necessary high standards and levels of trust?
If you don’t choose carefully, you run the risk of damaging your brand so extensively you lose the IFA for good.
Time for change please.
Philippa Gee is managing director of Philippa Gee Wealth Management.