Guide to Advice launches online financial website directory

Guide to Advice

Online financial services portal Guide to Advice has launched a directory for consumers seeking online financial information, guidance and advice.

The free service is available through and will give consumers information about 110 financial services websites.

The site contains critiques of online propositions and a scoring guide to help people decide if a particular site is suitable for their needs.

Consumers can search for sites based on product need, type of advice, service required and whether they can afford to pay fees or not.

Guide to Advice says all sites reviewed are independent and unbiased.

Websites will be listed free of charge although site owners can increase their presence on the site by paying for a full directory page.

Guide to Advice director Kim North says: “We want to help consumers raise their understanding of financial products and planning, whilst encouraging providers of guidance, advice or financial products to improve their online offerings. 

”Our scoring and comment on the financial websites will help consumers make a more informed choice”.