Nucleus is cutting its platform charges for all clients with at least £500,000 of assets, with those holding between £1m and £2m seeing prices halved.
The firm says the decision will take affect from 1 November and is the result of feedback from advisers and a bid to become more competitive.
The move sees charges for investors with assets worth between £500,000 and £1m fall from 35bps to 25bps and charges for between £1m and £2m drop from 30bps to 15bps.
Investors holding funds between £2m and £3m will pay 15bps instead of 25bps. People holding between £3m and £5m will see charges fall to 15bps instead of 20bps.
Anyone holding under £500,000 or more than £5m will see no change and continue to pay 35bps and 15bps respectively.
Nucleus business development director Barry Neilson says: “This is a decision we are taking as a result of feedback from our advisers. Our advisers wanted us to keep our pricing model simple but become even more competitive and our financial success has given us a strong foundation to achieve this.
“We believe a profitable 2012 followed by a stellar first six months of 2013 means that now is the perfect time to start doing this while continuing to increase investment into our proposition.”