Skandia hires Campbell as head of investment marketing

Alistair Campbell

Skandia has appointed Standard Life Investments head of regional client marketing Alistair Campbell as head of investment marketing.

Campbell had been with SLI since July 2012, covering maternity leave, and was previously Friends Life head of marketing retirement income.

He takes over the role from Graham Bentley who quit Skandia in March.

Skandia says his new role will focus on working with Old Mutual Global Investors and Skandia’s Select partners.

He will report to Skandia marketing director Michelle Andrews.

Campbell says: “We are seeing a period of unprecedented change in the industry and I am very much looking forward to making the most of the opportunities that these changes present.”

Andrews says: “Alistair has spent the majority of his career in marketing and product management roles for both fund groups and life and platform companies. This experience will prove valuable as we look to combine our platform capabilities with our fund group expertise.”