Intelliflo to launch robo-advice service

Software firm Intelliflo is to launch a robo-advice service that advisers can white-label for their clients.

The service will launch next year, initially through six advice firms for investment and protection products.

The firm is working with third party providers to provide risk profiling service and model portfolios, and the service will also allow advisers to build their own bespoke risk-rated portfolios.

The service, which will be part of the Personal Finance Portal, will highlight clients with complex requirements or high value assets and redirect them to an adviser.

Intelliflo executive chairman Nick Eatock says: “The Government has already set out its commitment to opening up advice for consumers with low value assets.

“Our new service will aim to equip advisers with the tools to offer an automated function for people who want access to protection and investment solutions at low cost while ensuring those who would benefit from personalised advice are identified and offered assistance. It’s a form of robo-advice that keeps the adviser central to the process.”