Active managers ‘must cut costs’ as passives slash fees

Active fund managers will be forced to reduce their fees as a consequence of the price war among passive funds, industry commentators say. 

This week Fidelity became the latest provider to announce it had cut the costs of its index range, with the lowest fee for the Fidelity Index UK fund now at 0.06 per cent. 

David Ferguson, chief executive of Nucleus, says it is “impossible to see the prevailing price points of actively managed funds persisting”. 

“The spread between active and passive ongoing charges figures is now pretty much 100 basis points, which is a lot for any skilled professional to make up this year, next year, every year,” Ferguson says. 

“While the pricing of retail index funds hurtles toward that of the institutional market, active funds remain stubbornly expensive. There are clues to the future in some of the targeted pricing offers but the dam hasn’t broken across the wider market yet.’’ 

Laith Khalaf, senior analyst at Hargreaves Lansdown, says it is only a matter of time until active funds are driven to reduce their fees. 

Active managers are not feeling “too threatened” yet as the passive world is still growing, but Khalaf called on them to offer better value. 

“At the moment 10 per cent of funds’ assets under management are passive investments, which has gone up hugely in the last few years, but we are not quite at a tipping point where active funds feel they have to compete on price as they feel they compete on quality,” Khalaf says. 

“We need a change of mindset to see them compete on both fronts. Active funds can’t compete absolutely on price but they can compete on value, a combination of price and quality. That is the direction I think we should head in.” 

Alan Higham, founder of, says the rise in popularity of passive funds will indirectly affect the pricing of active funds. 

“I don’t think active funds will their lower prices straight away as a response to passives as the gap is huge. If people are moving to passives because of the cost difference then they are going to move,” Higham says. 

He adds that it is more likely that funds will shut down if they are not performing well or don’t have much in the way of assets under management. 

If the trend from active to passive continues, the cost pressure on businesses running active funds will mean they will have to look at some form of consolidation, he adds. 

“It would be nice to see active prices coming down, and as the sector shrinks it will be able to cut costs,” he says. 

“So there will be a cost reduction in two scenarios: firstly once the sector can take costs out of its base by consolidating poorer-performing funds … and secondly by giving distribution platforms a discount to get the huge volume in.”