Axa’s wrap platform, Elevate, has gone live. Initial capability allows for investment in General Investment Account (Gia), Isa and Pep wrappers only. Development of the proposition will continue with further product wrappers being introduced later in 2008 and availability expanded to the wider market. Six consultative partners will be the first advisers to have access to the platform. Their role is to comment on service over the next few months. Elevate was developed by Axa Distribution Services.