Fundsmith has appointed an investment director from Standard Life Investments as its director for intermediary sales.
Conrad Rey will market Fundsmith to IFAs, wealth managers, multi-managers and representatives of British retail and high net worth clients.
Fundsmith, which was launched this month by Terry Smith, the chief executive of Tullett Prebon, is likely to target the fee-based or no-commission end of the market. (article continues below)
The investment house has said its Equity fund will charge a lower fee to clients who do not pay trail remuneration to an adviser.