FE launches fund content service for advisers

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FE is launching a fund research tool for advisers with nine asset management groups already plugged into the service.

FE Connect is being promoted as a ‘one stop shop’ through which advisers can access fund factsheets, video and written content supplied by the fund managers that sits alongside FE’s Analytics research tool and its FE Trustnet website.

Early groups signed up to FE Connect include BNY Mellon, Columbia Threadneedle, ETF Securities, Fidelity, Henderson, M&G, Neptune, Royal London Asset Management and T. Rowe Price.

The advisers can also rate the content and groups will be given analytics on the number of advisers viewing their material.

BNY Mellon Investment Management head of programme management Jemma Gosling says: “FE is able to help us connect and provide fund research and other valuable insights directly to the adviser base via this service, thereby adding value to our business and enabling advisers to make better investment decisions. Since we started using Connect, we have seen a substantial increase in readership of our material and greater views of our investment videos.”