ETF start-up specialists launch white label platform for asset managers

The co-founders of ETF Securities and Boost have launched a white label Ucits ETF platform for asset managers.

The platform – HANetf – has been created by Hector McNeil and Nik Bienkowksi with the aim of making the European Ucits ETF market more accessible for asset managers. It includes services such as product development, compliance, capital markets, sales, marketing and distribution.

Europe is currently the second largest ETF market in the world, behind the US, with close to $700bn of assets under management.

McNeil and Bienkowski established and oversaw European ETF ventures ETF Securities and Boost ETP (which later became WisdomTree Europe) from start up to exit. HANetf is currently completing seed funding to boost the growth of the business.

Nik Bienkowski, Co-CEO at HANetf, says: “We passionately believe ETFs are the future of investment and still have a huge amount of growth ahead of them in Europe. By establishing Europe’s first white label business we will massively lower the barriers to entry for all asset managers who may look to issue any range of ETFs.

“Every asset manager should have an ETF strategy, yet they do not necessarily want to deal with the cost and burden of setting up a full services European ETF operation, and we feel we are uniquely positioned to utilise our experience within the ETF industry to enable others to enter the market.”