The EIS Association has appointed Mark Brownridge as its new director general to replace Sarah Wadham, who stepped down in March.
Brownridge, who will move into the role on 1 August, was previously head of research and development at UK financial planning firm Mazars.
He has been involved with the organisation for eight years and has championed EIS investing within financial planning.
Speaking to members this week, Brownridge said he was particularly interested in reaching out to IFAs in his new role.
“I’ve championed EIS for many years in my role at Mazars and I’m delighted as the new director general to have the opportunity to extend the EIS message to a far wider audience and lead EISA into its next exciting phase.”
Last year, the trade body established a financial planning committee to “demystify” EIS investing for financial advisers and wealth managers.
It followed significant losses from the Octopus Investments EIS 2, which almost halved in value over four years losing £8m.
Wadham, who had been director general for three years, will remain on the association’s board.