Digital wealth manager snaps up BlackRock’s robo advice CIO

Online new-entry wealth manager Moola has hired FutureAdvisor’s chief investment officer Simon Moore as it tries to reach more customers.

FutureAdvisor, a US-headquartered digital investment manager was bought by the world’s biggest asset manager BlackRock in 2015 in an attempt to add an automated investment tool to its business.

Moola founder and chief executive Gemma Godfrey says: “We are delighted to have Simon join the Moola team, and bring his vast knowledge and experience of both finance and technology to ensure our investment service meets the evolving needs of the customer.”

The firm already partnered with BlackRock in December, embedding its suite of 14 physically-backed ETFs for its model portfolios. It has also partnered with Octopus, who helped with the launch in January, fintech provider eValue and Winterflood.

Moore says: “The scale of Moola’s accomplishments and partnerships to date are impressive. I am excited to contribute to Moola using technology to reach a broader set of customers with their world class investment service. When looking at the recent US experience, the next few years in Europe should see tremendous growth of online platforms such as Moola”