Aviva Investors has nabbed from Axa Investment Managers and M&G as it creates an intermediary sales team.
Fay Hendon, who joins from Axa IM, will lead the team, which will be based in London and service the whole of the UK.
Investment sales executive Abi Turnidge joins from M&G and will be joined by Natasha Crosby and Celina Lighton, who are internal appointments.
Jeremy Leadsom, head of UK wholesale at Aviva Investors, says the new team make it well placed to meet adviser needs.
“Over the past two years we have seen increasing demand for our AIMS suite of products and risk-targeted multi-asset fund range, and we needed to provide a greater level of investment resources for the adviser.”