AJ Bell to launch model portfolio service

AJ Bell to roll out low-cost passive model portfolio service with an active overlay.

Corporate-Portfolio-Briefcase-General-Business-700x450.jpgAJ Bell is launching a model portfolio service early next year.

Chief executive Andy Bell says they will use the model portfolio service to develop their own range of funds ultimately.

“It will be a low-cost passive service with some active overlay,” Bell says.

“Our aim is to offer a service that is fully integrated with the platform so it will be easy for advisers to use and based around passive investments so it will be highly attractive from a cost perspective.”

Bell adds that they are not looking to develop direct client relationships and are not getting into full active management as it is not their expertise.