Massow, who announced the launch of paymemy.com/mission last month, has begun his campaign with the advert.
The entrepeneur and former IFA launched the service, which pledges to return the majority of trail commission to consumers who switch advisers and will target those who are not receiving ongoing advice.
Massow spoke about his time on The Secret Millionaire recently, during which he spent time on Edinburgh’s Pilton estate.
During the programme, Massow was attacked with stones at one point and donated thousands to the local community.
The programme can be seen here.